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SOCIAL MEDIA
Content Creation, Strategy & Design
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CLIENT
Glo Tan, based in the UAE, offers a unique at-home tanning service that takes just 20 minutes. Combining luxury with convenience, Glo Tan provides a quick and effective way to achieve a perfect tan without leaving the comfort of home. This innovative service ensures a high-quality tanning experience while prioritizing both elegance and efficiency.
SERVICES
Branding
Content Creation
Graphic Design
Copywriting
Strategy
CHANNEL
Instagram
INDUSTRY
Beauty/Spray Tan
Glo Tan elevates the tanning experience by combining luxury with skin protection.
GLOTAN
Objective
Strategy
The objective is to create compelling content for Glo Tan’s Instagram that highlights the brand's signature pink and white colors while maintaining a minimalistic and clean aesthetic.
The feed should reflect a sophisticated and uncluttered look, effectively associating the brand with tanning, elegance, and women's beauty.
The content should showcase the unique 20-minute at-home service and embody the luxurious yet convenient experience that Glo Tan offers.
The Instagram strategy for Glo Tan utilizes a structured approach with six content pillars: Service, Brand, Customers, Reviews, Team, and Lifestyle/Beauty. Each scroll on the feed is designed to cover content from all these pillars, ensuring a comprehensive representation of the brand. This method effectively showcases Glo Tan’s unique at-home tanning service, reinforces its brand identity, highlights customer experiences and testimonials, introduces the team, and aligns with themes of beauty and wellness. The result is a cohesive and engaging feed that covers all aspects of the brand while maintaining a clean, minimalistic aesthetic.
15%
Organic Follower growth in 1 month
28%
Rise in web link clicks
20%
Increased engagement rate from 3% to 3.6%
23%
Increased Story Views
CLIENT
Mimi Kakushi in Dubai offers a unique dining experience that fuses 1920s Osaka's jazz and modern art with traditional Japanese cuisine. The menu features inventive twists on Japanese classics, including sashimi, sushi, tempura, and gyoza, along with hearty dishes like oven-baked black cod and Kagoshima wagyu beef. Accompanied by a diverse drinks menu and eclectic desserts, Mimi Kakushi delivers a distinctive blend of Eastern flavors and Western influences.
SERVICES
Content Strategy
Content Creation
Art Direction
CHANNEL
INDUSTRY
F&B
A Taste Of The East.
The Rhythm From The West.
MIMIKAKUSHI
Objective
The primary objective is to attract more customers to Mimi Kakushi by showcasing the restobar’s unique dining experience. The aim is to present the restaurant as a premium destination.
Through engaging Instagram content, the goal is to highlight the vibrant atmosphere, luxurious ambiance, and exceptional food offerings, positioning Mimi Kakushi as a must-visit spot in Dubai.
The content should not only reflect the restaurant’s stylish lifestyle but also emphasize the immersive, high-quality experience that awaits guests.
Strategy
The strategy for Mimi Kakushi’s Instagram involves a comprehensive approach that covers all aspects of the restobar, including music, the bar, ambiance, behind-the-scenes cooking, lifestyle content, and awards.
We have featured renowned chefs and bartenders to add depth and expertise and wider reach to the content.
Additionally, we have incorporated storytelling techniques, such as showcasing the creation process of menu items and drinks, to create engaging narratives.
This strategy has positioned Mimi Kakushi’s Instagram as a dynamic storytelling platform that effectively attracts and connects with potential customers.
37%
increase in menu link clicks from 440 per month to 740
25%
increase in average engagement rate
35%
Increase in content reach average reach of 12,120 users per post to 16,362 users.
CLIENT
CONTRAST is founded on the principle that wellness comes from within, emphasizing the importance of nourishing the mind, body, and soul to maintain balance. In today’s hectic world, taking time to switch off is essential. CONTRAST blends transformative ancient healing practices with modern methods, offering hot and cold therapies for mindfulness and relaxation. Services include infrared and traditional saunas, ice baths, IV drips, boosters, and massages, all designed to help you sweat with intention and achieve holistic well-being.
SERVICES
Content Strategy
Content Creation
Graphic Design
CHANNEL
INDUSTRY
Healthcare & Wellness
Sweat with intention.
CONTRAST WELLNESS
Objective
The primary objective for Contrast Wellness is to attract more clients by showcasing the unique blend of ancient healing practices and modern wellness techniques. Their aim is to emphasize the benefits of their hot and cold therapies, such as infrared and traditional saunas, ice baths, IV drips, boosters, and massages. Additionally, the goal is to highlight the importance of holistic well-being and mindfulness, positioning Contrast Wellness as a sanctuary for those seeking balance and rejuvenation in a hectic world. Engaging content and storytelling will be used to convey the transformative experiences offered, driving awareness and bookings.
Strategy
The strategy for Contrast Wellness on Instagram focuses on delivering a comprehensive and engaging portrayal of the unique wellness experiences offered. This includes creating reels that cover the experience giving the audience a clear and immersive view of the enriching services.
We found highlighting the distinct benefits of each service as crucial, as these options are not commonly opted for, and emphasizing their transformative impact on mind, body, and soul positions them as essential.
We Featured real customer testimonials as it builds credibility and trust, while interactive content addressing fun and engaging questions fosters a deeper connection with the audience.
18%
Increase in Follower growth
15%
increase in link clicks
Increase in engagement rate
25%
28%
increase in content reach
CLIENT
Based in Dubai, Ens0 combines art, sustainability, and high quality in unique accessory pieces. Founded on minimalism and eco-friendliness, Enso creates accessories and luxury items that enhance beauty and enrich lives. With a commitment to perfection, they use the finest materials and meticulous craftsmanship. Sustainability is key, supporting small-scale productions and artisans globally. By blending modern technologies with traditional methods, Ens offers aesthetically pleasing and functional products that bring lasting joy.
SERVICES
Art Direction
Content Strategy
Content Creation
CHANNEL
Instagram
Website
INDUSTRY
Fashion
Minimal, Meaningful & Sustainable Accessories
ENSO.
Objective
The objective for Enso is to visually communicate the brand’s core values of art, sustainability, and high quality to a global audience.
The content should reflect the minimalist design and exceptional craftsmanship of Enso's products, emphasizing their beauty and functionality.
By showcasing the meticulous artistry behind each piece and highlighting the brand’s commitment to eco-friendliness, the goal is to attract and engage a global customer base specifically the audience that look for sustainable pieces.
The Instagram feed should embody Enso's aesthetic principles and establish the brand as a leading name in luxury design.
Strategy
The strategy for the Instagram content centers on elevating the brand's visual identity and establishing it as a standout lifestyle brand. The primary focus was on art direction to differentiate Enso from the multitude of accessory brands. This involved employing unique photography styles and integrating accessories into everyday scenarios.
The goal was to position Enso as a lifestyle brand rather than just another accessory line. We wanted the content to showcases the intricate craftsmanship involved in creating Enso products, such as leather cutting, to highlight the brand’s dedication to quality.
To ensure strong brand recognition, a consistent brown color tone was maintained throughout the Instagram feed, creating a unified and instantly recognizable visual presence.
6%
Increase in Follower growth
20%
Increase in content reach
15%
Increase in engagement rate from 2.2% to 2.58%
18%
Increase in link clicks from 1000 to 1180
CLIENT
SAAS Properties, based in Abu Dhabi and Dubai, is a boutique real estate developer dedicated to crafting premium quality and luxurious homes. With a focus on timeless design and seamless integration into their surroundings, SAAS Properties aims to elevate the living experience and create exceptional communities. Their mission is to uphold excellence in real estate development, emphasizing both the well-being of residents and value for investors, while remaining committed to social responsibility.
SERVICES
Content Strategy
Content Creation
CHANNEL
INDUSTRY
Real Estate
Designed with Care, Delivered with Integrity.
SAAS PROPERTIES
Objective
The objective for SAAS Properties' is to enhance brand visibility and establish the company as a leading name in premium real estate development.
The page should aim to showcase the luxurious and timeless design of their projects, highlight their commitment to quality and social responsibility, and attract potential buyers and investors.
A key focus is to transform their previous Instagram feed, which was disorganized and lacked structure, into a visually appealing and cohesive presentation. By presenting high-quality visuals of their properties, engaging content about their design philosophy, and updates on community projects, the goal is to elevate the brand’s reputation, drive interest in their offerings, and demonstrate the exceptional value and elegance that SAAS Properties delivers.
Strategy
The strategy for SAAS Properties' Instagram page utilized content pillars centered around their main four properties. It also included lifestyle shots of families and couples enjoying life in SAAS apartments, highlighting the interior design and overall living experience.
The feed was structured and curated to maintain a cohesive and polished look, adhering to the brand’s color palette and guidelines from the brand book.
The strategy also emphasized community engagement and brand consistency, ensuring that every post reinforced SAAS Properties' luxury image and connected with both potential buyers and investors effectively.
12%
Increase in Follower growth
15%
Increase in Link Clicks
CLIENT
THE KAPE is an emerging name in modest women’s fashion based in the UAE, redefining traditional Abayas with a contemporary twist. As one of the pioneers in the region, THE KAPE has introduced modern fabrics like organza into its designs, elevating the Abaya from a traditional garment to a symbol of luxury and innovation. The brand combines classic modesty with modern elegance, offering high-end, fashion-forward Abayas that cater to the sophisticated tastes of today’s women.
SERVICES
Branding
Strategy
Content Creation
Art Direction
CHANNEL
INDUSTRY
Fashion
THE KAPE
Objective
The objective for THE KAPE's Instagram page is to showcase the brand's unique and innovative approach to modest fashion, particularly its modern take on traditional Abayas. The goal is to use striking, editorial-style photographs featuring bold models and western influences to create a visually compelling feed. This art-directed approach aims to attract customers by highlighting the luxury and sophistication of THE KAPE's garments. By curating high-quality, eye-catching content, the page seeks to establish THE KAPE as a leading name in modern modest fashion and drive engagement and interest among potential customers.
Strategy
The creative strategy for THE KAPE’s Instagram page combined editorial-style direction with diverse visual approaches, including extensive use of flatlay imagery. Our main focus was to highlight the brand’s innovative twist on traditional Abayas, blending modern fabrics like organza with luxurious design elements. We aimed to capture the sophistication and versatility of THE KAPE’s garments through a mix of high-impact visuals, bold model shots.
This approach was designed to create a dynamic and engaging feed that reflects the brand’s unique fusion of modesty and modern fashion, while attracting and inspiring a style-conscious audience.
12%
Increase in Follower growth
25%
Increase in profile visits
18%
Increase in engagement rate from 3% to 3.54%
21%
Increase in link
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